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W. Bradley Holtz

Group Publisher

Brad Holtz is president and CEO of Cyon Research Corporation. His ongoing analysis of the engineering software market is widely accepted as definitive. Among other innovations, Holtz coined the term "BASCRI" (buggy; acceptable; stable; compatible; robust; incompatible) to concisely describe the never-ending cycle of hardware and software obsolescence.

As program director for A/E/C SYSTEMS, he designed one of the most widely-praised, edifying, and profitable workshop programs in the AEC industry. His international consulting clients consistently praise his incisive problem analyses and on-the-spot insights into complex issues.

Recently, Holtz has turned his attention to what he terms KBM (knowledge-based marketing), using it to transform the market positions of companies in the engineering automation field.

Holtz’s book, The CAD Rating Guide, is known as an industry "bible"; its sixth edition will be published later this year. He serves as chairman of The CAD Society, and is frequently quoted worldwide as an expert.

Engineering Automation Report, www.eareport.com, (ISSN 1065-6592) is published monthly by Cyon Research Corporation. All rights reserved. Prior to copying items for professional, personal, or educational use, please contact Cyon Research Corporation. ©Cyon Research Corporation